The “Era of Awareness Tech”
Frog Design is taking a bold move to position itself for the new wave of Smart Grid enabled devices and technologies.
Anyone who can recall the days when nightly television stations signed off to the National Anthem will also recall how simple those television interfaces were. At most, early television controls consisted of a a knob to turn the power on, another knob to adjust the volume, and a dial to change the channel to a handful of preset stations. Today’s multimedia remotes seem more like a NASA mission control lab by comparison.
Tomorrow’s Smart Grid-enabled appliances will offer tremendous control over how we use energy and infinite ways to customize our technology environments to operate more efficiently and behave according to our preferences — That is only if it’s easy enough to do so. It’s no easy task to make the complex appear simple. Kudos to Frog Design for recognizing an opportunity and positioning themselves accordingly.
