Apparel Online Sales
Gorilla has carved a niche helping apparel companies better position their eCommerce channel with better design, usability, functionality, and integration utilizing Magento Enterprise. This is not a bad market to serve since it grew 17% last year with expected double digit growth over the next 3 years outpacing electronics and computer hardware and software.
This growth does not include the web influenced offline sales that are tough to measure for many multichannel retailers. 70% of consumers have researched online prior to an offline purchase.
Many younger tech savvy consumers are buying their apparel online especially when they find a brand and site that meets their shopping experience expectations. Many of our clients and others in the apparel industry are trying to create an experience similar to an offline purchase using visualization tools, fit explanation and consistency along with lenient return policies. Mastering the cross channel experience is not walk in the park, but companies now understand the importance of consistency.
