6 quick eCommerce Solution Best Practices
1. Requirements Definition. Clients need to spend time internally and/or with their agency partner to outline their business, functional, brand, design, platform, and integration objectives.
2. eCommerce site should be your flagship store. Concentrate on your brand positioning and exceptional design as this is the store 70% of your consumers will view prior to a purchase in any channel. You should also ensure you have a Customer Support strategy online that your customers expect.
3. eCommerce Design. Next generation eCommerce solutions should be enjoyable shopping experiences that keep it simple and clean. Gone are the days of putting as much information as possible on a single page. Navigation and messaging should be clear so the customer knows exactly what they are ordering and don’t abandon the purchase anywhere in the process.
4. Ensure your products are findable. This can be done in several ways including design, catalog design, click path to sell, strong site search, faceted navigation or search.
5. Product Information. Provide enough product information to keep your client informed. In apparel its imperative to provide sizing chart that is consistent along with color/style configuration so clients can see on screen their actual item. There are plenty of rich media options if applicable.
6. Integrations. There is a long list of potential integration points, but all eCommerce channels should be fully integrated and automated to improve customer experience and process efficiency.
