“Who in the world still uses the Yellow Pages?”
I’ve been asking myself that question for years now. Combine that with the annoyance of having 10lbs. worth of phone book at my front door every few months, and I’ve really come to wish for the demise of the Yellow Pages, at least for the most part. I understand that there are people out there (see also: most of my extended family) that don’t have a computer or aren’t as comfortable finding the information they need from Google as they are with finding it from Ye Olde Phone Book. However, in an age in which between 80 and 90 percent of home sales start on the Internet, I think it’s a pretty safe bet that 80 to 90 percent of people aren’t flocking to the Yellow Pages to find your goods and services. Continue reading →
