1. Requirements Definition. Clients need to spend time internally and/or with their agency partner to outline their business, functional, brand, design, platform, and integration objectives.
2. eCommerce site should be your flagship store. Concentrate on your brand positioning and exceptional design as this is the store 70% of your consumers will view prior to a purchase in any channel. You should also ensure you have a Customer Support strategy online that your customers expect.
3. eCommerce Design. Next generation eCommerce solutions should be enjoyable shopping experiences that keep it simple and clean. Gone are the days of putting as much information as possible on a single page. Navigation and messaging should be clear so the customer knows exactly what they are ordering and don’t abandon the purchase anywhere in the process.
4. Ensure your products are findable. This can be done in several ways including design, catalog design, click path to sell, strong site search, faceted navigation or search.
5. Product Information. Provide enough product information to keep your client informed. In apparel its imperative to provide sizing chart that is consistent along with color/style configuration so clients can see on screen their actual item. There are plenty of rich media options if applicable.
6. Integrations. There is a long list of potential integration points, but all eCommerce channels should be fully integrated and automated to improve customer experience and process efficiency.
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Ever wonder what a certain color means in another culture? Did you know that in many Western cultures, purity is commonly represented by the color white? Did you know that same color in Hindu cultures commonly represents death?
Check out this phenomenal infographic linking color and perceived meaning across many cultures. By the very talented David McCandless, a frequent contributor to GOOD Magazine.
Colours in Cultures
via @RBIRD
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Gorilla has carved a niche helping apparel companies better position their eCommerce channel with better design, usability, functionality, and integration utilizing Magento Enterprise. This is not a bad market to serve since it grew 17% last year with expected double digit growth over the next 3 years outpacing electronics and computer hardware and software.
This growth does not include the web influenced offline sales that are tough to measure for many multichannel retailers. 70% of consumers have researched online prior to an offline purchase.
Many younger tech savvy consumers are buying their apparel online especially when they find a brand and site that meets their shopping experience expectations. Many of our clients and others in the apparel industry are trying to create an experience similar to an offline purchase using visualization tools, fit explanation and consistency along with lenient return policies. Mastering the cross channel experience is not walk in the park, but companies now understand the importance of consistency.
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We will be helping Medline launch specific business units onto the Magento Enterprise Platform. Medline’s strategy to create niche sites is consistent with other large enterprises looking to take advantage of focused sites with focused integrated marketing campaigns to improve market share.
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Great Content and Design
Detailed Product Info and Quality Images
SEO
Customer Reviews
Email Marketing for repeat business
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