Part 2 of our series on SEO and Content Strategy for Ecommerce
In theory, when a user clicks on an organic search result, it doesn’t cost recipient of that click any money. In reality, those “free” clicks in organic search results are downright expensive. And because only Google has direct control over how results are ranked and displayed, no amount of investment in SEO alone can guarantee satisfactory results.
Amazon has never been content to simply be the market leader in ecommerce sales to consumers. Their goal would seem to be nothing short of total world domination of all things ecommerce. Of course they provide a teeming marketplace for small merchants to sell directly on the Amazon.com site. They offer warehouse and fulfillment services, bandwidth on the Amazon Web Services cloud to host ecommerce sites and related applications, and have even offered their merchants business loans. So, Amazon’s foray into payment processing isn’t so much a surprise, as a logical next step.
‘Login and Pay with Amazon’ allows ecommerce merchants to implement Amazon as a payment option on their site, eliminating the need for consumers to create a new user account during checkout. Besides the catchy name, Login and Pay with Amazon would seem to give merchants another payment option to offer their customers, along the lines of PayPal. But what’s in it for merchants, for Amazon, and are there any drawbacks?
The first in a series on the realities of SEO in the ecommerce space
When we talk about search engine optimization, henceforth referred to as SEO, we’re talking about Google. Market share in search has remained pretty static over the last year, and there is a clear leader. 2 out of every 3 searches are performed on Google. Microsoft’s Bing and Yahoo, which licenses their search technology from Microsoft, combine for a 29.3% share of search. Ask and AOL (remember them?) hover around 1%-2% of the market. Niche players like Wolfram Alpha can be written off as rounding errors. And that doesn’t even take into account what’s really the second most used search engine, You Tube, which is also a Google property.
With annual revenue well north of $400 billion, I think we can all agree that Wal-Mart qualifies as a large corporation. And the local merchant down the road with a small presence on ebay marketplace can be safely categorized as a small company. That leaves a lot of room in between, a place occupied by the mid-market. But what exactly is the “Mid-Market”? The answer is it’s all a matter of perspective.
We’ve said it before; with the possible exception of the Star Trek transporter, the only thing separating science fiction from science fact is time. We’ve just crossed another threshold with the introduction of the Samsung Galaxy Gear smart watch. And we’ll have more choice in this area from Sony, Apple, and Pebble, among others. All this only 67 years after the Dick Tracy comic strip shocked the world by introducing the impossibly futuristic radio-watch.
So, we’ve officially entered the era of wearable tech. Smart watches are here. Google Glass is coming. Now What? Ultimately, consumers will decide whether there is demand for this type of technology or if these devices go the way of the Microsoft Zune. But unlike Microsoft’s other failed foray into smart watches in 2004, this time around network speeds, the underlying technology, and a tech-hungry potential audience make it likely that this new device type will catch on in some form.