Forrester’s Impediments to European Consumers Purchasing Online and Gorilla Fixes
28% of shoppers cited low perceived security
Use a service such as McAfee Secure with PCI scan to give confidence and increase conversion.
23% avoid shopping online due to shipping costs
Lower or eliminate shipping costs or load them into the product costs to maintain margin
20% cited in adequate return policy
Easy to find and simple return policy including sending return shipping label with all orders
20% were concerned with the quality and availability of customer service
Provide online chat and clearly list you 8xx customer support number, which will also increase conversion %.
