eCommerce Tech Investments for Mid Market per Research Survey by ATG
There were some key findings in the study that can give you a view of where your peers are feeling pain, and where they plan their investments.
80% said online growth as critical to their overall business in multi-channel environment, and were not satisfied with their current site’s user experience.
33% will invest in a new ecommerce platform and redesign.
40% not satisfied with their site’s ability to drive AOV and Conversion rates, and 68% looking to increase both.
62% of Mid Market companies looking to improve their user experience.
