eCommerce Investment
2010 brings a lot of excitement for the ecommerce world. Retail ecommerce sales numbers were up 14-17% in 2009, depending on the source, while the rest of the retail sector was flat to down 3%. These impressive sales growth numbers are increasingly driving experienced companies to rethink their ecommerce strategy and increase investment in this channel.
This same growth potential is pulling brand manufacturers and companies that have traditionally invested little in their ecommerce channel to shift strategy. These companies will continue to invest in their nascent ecommerce channel to improve sales and margins and to complement their existing sales, distribution, and retail channels.
